Born Learning
Imagine if every child had five years of education before kindergarten. That’s what United Way and it’s partners are promoting with Born Learning.
We know what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.
United Way, the Ad Council and Civitas have formed an unprecedented partnership around Born Learning. This partnership brings together a nationwide community impact network with the nation’s pre-eminent public service advertiser and a top expert in parent outreach strategies and creative marketing around early childhood.
Through advertising, parent education and community impact, Born Learning will help parents and caregivers take action to provide quality early learning opportunities for young children.
The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge and our greatest opportunity.
Born Learning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. Born Learning takes early learning research and translates it into activities and educational tools for parents and caregivers.
The educational materials for Born Learning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school. See below.
Early Chilhood Development
Video Series created by the Ad Council
Piggies - Spanish
30 second video - 1MB
Windows Media Player
Laundromat - English
30 second video - 1MB
Windows Media Player
Parent Tools:
Five key ideas for new parents
You can help your child learn better and be happier just by follow ing these five simple guidelines.
Are You Baby Smart?
Take this short quiz to test your knowledge about some of the things you can do to enhance your interactions with your infant.
Family History Projects
The following projects are perfect starting points for passing on your history and having fun with your grandchildren.
Your Child @ Series:
Highlights of what's happening at different stages of your child's development...
Acrobat Reader Required
Your Child @ Birth
Your Child @ 2 Months
Your Child @ 4-6 Months
Your Child @ 6-12 Months
Your Child @ 12-18 Months
Your Child @ 18-24 Months
Your Child @ 24-36 Months
Your Child @ 3 Years
Your Child @ 4 Years
Your Child @ 5 Years
Born Learning National Website
United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.