Born Learning

Imagine if every child had five years of quality education before kindergarten. That’s what Born Learning is all about!

We know what happens in a child’s early years matters – for school readiness and success in life. Yet many parents and caregivers don’t know how to prepare young children for school, or feel like they don’t have time to do what’s needed. It's easier than you might think. Everyday moments are teaching moments!

Born Learning provides practical tips and tools to help parents and care-givers provide quality early learning opportunities for young children.

Born Learning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. Born Learning takes early learning research and translates it into activities and educational tools for parents and caregivers.

The educational materials for Born Learning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.

Video Series created by the Ad Council, 30 second videos

Parent Tools:

What can you do?

​You are an active participant in your child’s early learning.


Your Child @ Series:

Highlights of what's happening at different stages of your child's development...

  Acrobat Reader Required

Your Child @ Birth
Your Child @ 2 Months
Your Child @ 4-6 Months
Your Child @ 6-12 Months
Your Child @ 12-18 Months
Your Child @ 18-24 Months
Your Child @ 24-36 Months
Your Child @ 3 Years
Your Child @ 4 Years
Your Child @ 5 Years

United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.

 Born Learning