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Born Learning

Imagine if every child had five years of quality education before kindergarten. That’s what Born Learning is all about!

We know what happens in a child’s early years matters – for school readiness and success in life. Yet many parents and caregivers don’t know how to prepare young children for school, or feel like they don’t have time to do what’s needed. It's easier than you might think. Everyday moments are teaching moments!

Born Learning provides practical tips and tools to help parents and care-givers provide quality early learning opportunities for young children.

Born Learning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. Born Learning takes early learning research and translates it into activities and educational tools for parents and caregivers.

The educational materials for Born Learning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.

Early Chilhood Development

Video Series created by the Ad Council, 30 second videos



Cochinitos - Spanish

Piggies - English





Laundromat - English


The Supermarket - Spanish

Parent Tools:

  Acrobat Reader Required

Five key ideas for new parents

You can help your child learn better and be happier just by follow ing these five simple guidelines.

Are You Baby Smart?

Take this short quiz to test your knowledge about some of the things you can do to enhance your interactions with your infant.

Family History Projects

The following projects are perfect starting points for passing on your history and having fun with your grandchildren.

Your Child @ Series:

Highlights of what's happening at different stages of your child's development...

  Acrobat Reader Required

Your Child @ Birth
Your Child @ 2 Months
Your Child @ 4-6 Months
Your Child @ 6-12 Months
Your Child @ 12-18 Months
Your Child @ 18-24 Months
Your Child @ 24-36 Months
Your Child @ 3 Years
Your Child @ 4 Years
Your Child @ 5 Years

Born Learning National Website

United Way of America is partnering with  the Ad Council and Civitas to create this  innovative public engagement campaign.

 Born Learning