United Way of Kern County is more than just a brand, it’s also an experience and a relationship. As with most of the processes at United Way, we rely on volunteers to direct and support our decisions about how we market out brand. The volunteers that serve on the United Way of Kern County Marketing & Public Affairs Team have been hand selected from industries and companies throughout Kern County. This team has been charged with the task of providing strategic and resource support to United Way as well as taking the role of United Way of Kern County community champions.

Among their responsibilities, is the task of taking recent opinion poll results and defining areas of interest and developing a road map to creating change in those areas. Guided by the system wide United Way transformation, the team will be helping to get the message out to our community about how United Way is working right here in Kern County.

The 2006-2007 team has already been formed but there are still opportunities for Marketing & Public Affairs professionals to get involved. If you are interested in helping United Way of Kern County through volunteerism please contact Megan Beeman, Marketing & Special Events Coordinator at (661) 834-1382 or megan.b@uwkern.org

Members:

Cristy Cortez-Sackrider, Kaiser Permanente, Chairperson
Diana Campbell-Rice, Bethany Services
Carla Musser, Chevron
Darlene Mohlke, Castle & Cooke
Hilary Whitcomb, State Farm Insurance –Regional
Maria Hernandez, Univison
Christy Fitzgerald, Supervisor Ray Watson’s office
Donna Simmons, CSUB
Brent Rush, UBS Financial
Susan Hersberger, Aera Energy LLC

Assessment of Community Needs Team
Resource Development Team
Community Impact Team
Marketing Results Team